Feadship explored the true meaning of a custom superyacht as part of its unique presentations at international boat shows. The excessive use of the term ‘custom’ in today’s superyacht industry has made it tricky to know what the term actually entails.
“Many of the greatest Feadships ever built had their genesis at a meeting where we started sketching to life the owner’s ideas on a blank sheet of paper,” says marketing & brand director Farouk Nefzi. “The term ‘custom’ has lost its value in the superyacht world: most superyachts are variations on a pre-designed platform, with clients having options within set parameters. At the boat shows we will make the difference between ‘custom’ and ‘customisation’ crystal clear via a memorable Carte Blanche experience.”
When Feadship states that it builds ‘pure custom’ superyachts, it is referring to the way each project is designed totally from scratch.
Visitors to the Feadship stand will have the chance to embark on an intuitive journey to discover their Feadship DNA. The Carte Blanche Experience will allow them to see how their individual Feadship might look like should the funds become available to build one.
Meanwhile, a group of invited guests will have an instant live action sketch drawn by one of the Feadship designers in a private booth. Other visitors will be able to see these concepts coming to life on screen, capturing the very essence of pure custom creation.
“Many of the greatest Feadships ever built had their genesis at a meeting where we started sketching to life the owner’s ideas on a blank sheet of paper.”Farouk Nefzi.