No less than 150 of the designers and naval architects from Feadship descended on the 2013 Monaco show for special flash mob.
04.30 am: It was a very early start for the workforce from Feadship De Voogt Naval Architects as they met at Schiphol airport. The drawing boards and computer screens were left behind in Holland as the personnel took their message of design perfection in person to the Monaco Show for a day.
'All these other yachts are a great way to find out that what you really want is a Feadship.' This was the bold statement displayed on the T-shirts of the enormous flash mob that assembled on the main superyacht boulevard in the afternoon.
The day was also a great opportunity for the De Voogt crew to see the fruit of their labours in a very different environment, with many Feadships on display. They also had a good laugh together with their competitors in the superyacht industry.